There are lots of unique marketing opportunities on social media. It helps businesses connect directly with their audience and offers speedy feedback. One of the major problems faced by a lot of business owners is that social media outlets are not suitable for every marketing goal or type of business. You can make great strides in your social media marketing if you know the purpose of the different outlets. Check out our breakdown of some of the most common social media platforms and the best way to take advantage of them.

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Facebook  

Facebook is head and shoulders above all the others with regards to the number of users with 1.86 billion users monthly, which offers you an array of potential customers.

 

Benefits of Facebook Marketing:

  1. Targeting. Facebook’s success in marketing to a large extent can be attributed to its ability to target users according to their interests. Its targeting abilities have eliminated the need to procure lists (which can be quite expensive). You can post and advertise your business on particular groups and platforms according to demographics like special interests, location, age, gender, and household. It even helps you target particular niches like dog owners, sponsors of veteran causes, people in need of baby products, and so on.
  2. Versatility. A lot of social media platforms are limited in particular areas (example number of characters for each post), or are more suited for just one medium (e.g. visual content). On the other hand, Facebook supports different post lengths, type of contents (text-heavy, visual, live videos, e.t.c.) and marketing goals.
  3. Direct Contact. You can incorporate essential contact information and any call to action of your choice through your Facebook business page. This makes it easier for consumers who are interested to have direct access to you.
  4. Analytics. Another major advantage of Facebook is the analytics it offers. You can use it to track down the touch point that led to a conversion or to measure Facebook engagements according to particular initiatives like shares and link clicks.

Limitations of Facebook Marketing:

About 45% of Facebook users are over 35 years old and those in the 55+ range are increasing every day. Therefore, if you’re targeting a younger audience, it might be better for you to try other social media platforms. Also, Ad Manager gives you only a limited copy space to create your ads – it does not allow more than 90 characters so you’ll have to learn to use few words to pass your message across!

Twitter 

Twitter has about 313 million monthly subscribers, which has made it very popular for a lot of small businesses.

 

Benefits of Twitter Marketing:

  1. Communication. Although Facebook is very good for online advertising, the strength of Twitter lies in its direct communication skills. Twitter users use the platform to communicate directly with the brands and people that interest them.
  2. Deeper Connections. Twitter users use the platform to acquire information as well as share their own opinions. Twitter provides a great opportunity to connect with certain groups and develop relationships according to what is important to both parties. Twitter is the perfect platform if you’re interested in doing any of the following:
  • Develop a relationship with your customers
  • Network with professionals in the industry
  • Enhance customer experience by replying their questions, feedbacks or concerns directly

Limitations of Twitter Marketing:

Just like Facebook, Twitter also offers targeted ad campaigns according to user demographics and follows up analytics information. But theirs is not as robust as that of Facebook. The well-known 140 character limit for every post is another limitation of Twitter.

Instagram 

With 600 million visitors monthly, Instagram’s popularity is definitely gaining steam, making it a premium platform for marketing your business and connecting with consumers.

 

Benefits of Instagram Marketing:

Targeting. Its ability to target audience is the same as that of Facebook which is its parent company, so you enjoy the same benefits when you want to narrow down your audience.

Engagement. Their users are 58 times likely to share a post from their platform than any from Facebook and 120 times more if it were from twitter. These numbers alone can convince you if you’re still undecided about venturing into Instagram ads.

Brand Awareness. Instagram is the perfect avenue to create the voice and personality of your brand. You can get a more lasting impression from images than texts. By creating the perfect scene for your brand and even associating your products and services with a particular look, activity or lifestyle, you help your users relate on a deeper level, which gives them the desire to incorporate whatever you’re selling as part of their lives.

Limitations of Instagram Marketing:

73% of Instagram users are between the ages of 15-35. And about half of them have college degrees or are professionals. Another disadvantage of Instagram is that at present, posts and direct messages don’t support clickable links, which is why it is necessary to make a copy and paste easy for users or make it easy to recall and remember.

LinkedIn 

LinkedIn has about 106 million users monthly, which means its audience is quite large.

 

 

Benefits of Marketing on LinkedIn:

Targeting. LinkedIn offers very specific targeting opportunities if your target is to reach people according to their industry or type of job. If your main aim is to conduct B2B marketing, then LinkedIn is perfect for you. You can also get basic targeting parameters like gender, location, age and so on.

Advertising. One major advantage of advertising with LinkedIn is that the users actually expect it! After all, LinkedIn is a social media platform designed for professional networking, so they’ll be more receptive to your adverts.

Limitations of Marketing on LinkedIn:

Though LinkedIn is a very lucrative avenue for marketing, it is however not for everybody. The platform users are only there to advance their businesses and careers.

Another major disadvantage of marketing on LinkedIn is its advertising cost. Even if you see high impression numbers, the odds are that they’ll have very low click-through rates.  You’ll be forced to rely more on your conversation pages rather than the connections and interactions made through social media. If you notice high rates of conversation after users visit your landing page, then LinkedIn might just be an excellent avenue for you.

Pinterest 

Pinterest has about 150 million monthly subscribers, which is a lot smaller than that of the other social media platforms. But that does not take away from the fact that it is still a very effective tool for marketing. Close to 90% of the users of this platform have made purchases according to what they saw on the platform validating their willingness to find products and services through their Pinterest searches.

Benefits of Pinterest Marketing:

Website Traffic. It is easier to drive traffic to external sites from Pinterest. Users can be directed to a site of their choice with just one click or tap because all the images uploaded to Pinterest are hyperlinked to their source automatically.

Imagery. Due to the fact that Pinterest is a sharing platform designed to offer visual inspiration, interior design, home goods, industry professionals, travel, and so on to users, there are enormous benefits in engaging with a Pinterest audience to do business.

Brand Awareness. You can use Pinterest to promote your brand awareness through the use of promoted pins and even use the platform’s analytical offerings to track their performance. Though their metrics and data are not as strong as that of other social media sites, however, if you need something simple with a relatively high rate of conversion, then Pinterest is the perfect solution for you.

Limitations of Pinterest Marketing:

With about 68% female users, Pinterest is mostly populated by women. This means that Pinterest might not be the right platform for a B2B marketer to advertise.

From what we’ve discussed, it is obvious that all the social media platforms have the same basics in terms of online marketing opportunities. Choosing the appropriate one will depend largely on the type of audience you’re targeting and the type of campaigns you want to create. Regardless of whichever one you chose, it is essential for you to track results so you don’t end up wasting your time on campaigns that will not benefit you the way they ought to.

It is not always easy to locate new clients for agencies that deal with web development, and knowing how to create beautiful websites is not always enough. Fortunately, there are plenty of ways to branch out and locate more clients regardless of whether you’re a veteran in the business or just starting out. Below are six tips that can be used by web development agencies to locate new clients.

Make use of social media

This might appear a little obvious, but social media is an excellent way of generating free publicity and potentially reaching out to a lot of people. However, you should learn to be picky when selecting your preferred channels. You don’t necessarily have to advertise on all of them, but ensure that the ones you pick are suitable for your business; the bottom line is that you should go with the ones where you’ll likely going to find your clients.

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Pinterest is an amazing way of displaying all the wonderful websites you have designed, and LinkedIn, on the other hand, is a great tool for networking with potential clients, peers, and partners. You can create a profile that has all the important keywords and try to interact with other users in other to develop strong relationships.  

Take out time to create a great strategy that you can realistically see yourself maintaining as time goes on. Consider the right content for each platform:

Facebook is perfect for laid back and relaxed content;

LinkedIn is best utilized for professional content or anything business related;

–  If the content involves short and snappy updates or anything that is currently trending, Twitter is likely the appropriate channel.

If your aim is to be professional and serious, it is recommended that you go with LinkedIn; if your business is more edgy and hip, you should probably go with Instagram or Twitter. But always have it at the back of your mind when using social media that, it should be used for interacting with potential clients and building relationships, not for selling.  

Lastly, make sure the groups you join have some connection to your skills (LinkedIn and Google+ are perfect for this). Try interacting with other users and answering questions. When you connect with people regularly, share resources with them and answer their questions, before you know it, you’ll start getting more work.

Blog posts

Another great way of boosting your credibility as a top designer is by writing your own blog. The most important thing is to let potential clients know that you know what you’re doing, which means you have to create content that shows that you’re skilled at web development. You can also decide to write guest posts for some of the top blogs in your industry – by doing this, you get to enjoy more exposure, get backlinks and build relationships.

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Boosting your name recognition and enhancing your credibility should be the focus, but it shouldn’t stop you from producing great contents that are helpful, interesting and engaging. Try to create a balance with your content, for instance, “Tips to help Web Developers to do A, B, and C,” or a form of instructional series for people who are new to the business. Though using humor is not a bad idea, you should, however, be careful not to resort to it at all times, and make sure you write in a manner that every developer can understand.  

Connect with other freelancers

One of the best ways of getting client referrals is by networking and developing relationships with freelancers. There are certain freelance web developers who are fortunate to have more inquiries about work than they can even handle. Some of them are even contacted to handle jobs that are beyond their level of expertise. Fortunately, a lot of these web developers are ready to help out their peers, because even if they’re incapable of handling the job themselves, they’ll want to help out the potential client by recommending someone they trust. And there’s always a possibility of you repaying the favor by recommending them to other potential clients. You should have it at the back of your mind that, all these people don’t necessarily have to be your competition; you should see them as your community and realize that you can benefit a lot by building positive relationships with them.

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Another great place to meet developers is at forums. You should check out sites like Freelance Gossip, Web Design Forum and Digital Point. You can also search for information about expos, meet-ups, and conventions organized for designers and developers. Try attending some e-commerce expos in other to meet potential clients and potential partners. Don’t forget to go with some business cards that have details about your website, your contact information, and information on the skills you offer.

The same thing can be said about web designers. They are just as important as other web developers with regards to getting more clients and building relationships. You can benefit a lot as a web developer if you start developing a working relationship with web designers because there are lots of web designers that are not particularly good at coding and a lot of their businesses have grown to the extent that they need to outsource some of their work. This will afford you an opportunity to develop a long term relationship with a web designer, providing you an opportunity to form a partnership for projects or refer clients to each other for any work that the referrer is incapable of competing.

You can also try forums and social media to contact designers. Look for them on LinkedIn, Twitter and Google+, including forums like Graphic Design forum, Web Pro Café and Designerstalk for any designer who is in search of a partnership.

Work on existing sites

Pick a well-known website and redesign it in your own unique way, then send it to the person in charge of the company explaining why you made the alterations. This is a unique way for designers and web developers to get work, and it also gives designers the opportunity to get creative and show their peers as well as potential clients how skilled they are. By doing this, you’ve proved that you have special ideas that can make another person’s business better, and that you’re capable of creating these ideas.  

Start for free

 

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This particular advice is for upcoming designers. Free work might have a poor reputation, but it is necessary for upcoming designers who are new to the business, as it helps them develop their portfolios, gain valuable experience, make all the right connections and go after every possible opportunity. Also, approaching charities with badly designed websites and offering to help them improve on it, is another great idea. Apart from benefiting you, this also helps those who really need free work.

 

Evaluate your own website

 

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Your website must be of the highest standard, else nobody will want to patronize you. Your site should have a gallery of some of your previous works including testimonials from clients, your contact information, your skills and a list of all your qualifications and credentials.

 

If you follow these tips, you’ll certainly get approached more regularly for work. If you do great work and put yourself out there, you will definitely get the clients you deserve.